With the rise of CBD in mainstream wellness, the market has become flooded with a wide range of products — from oils and capsules to gummies and skincare. But not all CBD is created equal. Whether you’re considering it for yourself or even for your pet, understanding what makes a product high-quality is essential for safety and effectiveness.

Here’s a breakdown of what to look for when choosing a high-quality CBD product.

1. Check the Source of the Hemp

Quality starts with the plant. CBD should be extracted from organically grown, non-GMO hemp. Hemp is a bioaccumulator, meaning it can absorb toxins from the soil. Sourcing from reputable farms — ideally in the UK, US, or EU — reduces the risk of contaminants like heavy metals or pesticides.

2. Look for Third-Party Lab Testing

Reputable CBD companies provide Certificates of Analysis (COAs) from accredited third-party labs. These reports verify:

  • The actual CBD and THC content
  • The absence of harmful chemicals, heavy metals, or solvents
  • Confirmation that the product is free of microbes and pesticides

Always look for a batch number and match it to an up-to-date COA available on the company’s website.

3. Understand the Types of CBD

There are three primary forms:

  • Full-spectrum: Contains all cannabinoids, including up to 0.2% THC (legal in the UK)
  • Broad-spectrum: Contains multiple cannabinoids but zero THC
  • CBD isolate: Pure CBD with no other cannabinoids or terpenes

For pets or anyone concerned about THC exposure, broad-spectrum or isolate is safest. This is especially important for sensitive animals like cats, where even trace amounts of THC can be harmful. (For example, this CBD Oil for Cats product is carefully formulated with zero THC and is often recommended under veterinary supervision.)

4. Evaluate the Carrier Oil

CBD is fat-soluble, meaning it needs to be blended with a carrier oil for absorption. Common carrier oils include:

  • MCT oil (from coconut): Fast-absorbing and mild
  • Hemp seed oil: Nutrient-rich but can be harder to digest
  • Fish or salmon oil: Used in pet formulations for palatability

Choose based on your needs or dietary preferences. MCT oil is generally preferred for human products due to its stability and bioavailability.

5. Review the Label Carefully

Trustworthy CBD products will clearly state:

  • Total CBD content in milligrams
  • Serving size and amount of CBD per dose
  • Ingredients (including carrier oil and any flavourings)
  • Whether it’s full-, broad-spectrum, or isolate

Avoid products that use vague terms like “hemp extract” without specifying actual CBD content.

6. Consider the Brand’s Reputation

Before buying, do a bit of homework:

  • Check customer reviews
  • Look for transparent company practices
  • Confirm how long the brand has been operating
  • Make sure they comply with UK Food Standards Agency (FSA) or Veterinary Medicines Directorate (VMD) guidance, if applicable

Especially for pet CBD, where regulations are stricter, working with a vet and a reputable brand is essential.